A World Of Truths
Up On My Wheels
HandUp is revolutionizing the way we help homeless people....
HandUp Members: PHC
Reducing homelessness through innovation
2000th Seal Released
2000th Harbor Seal Released by TMMC
Adopt A Family
The hidden homeless of Marin county
Malawi Family Planning
Gender equality & reproductive health
Share The Bulb
Cilvil rights for homeless people of Albany
Marine Mammal Center
Marine education and ocean health
Diagnosis of behavioral conditions provide hope
The Ghost Below
The impact of plastic on our planet
Healing the world through nutrition.
You’re Looking At Me
A personal look at Alzheimer’s Disease
Dogs Of Dolores Park
Ethnography of 50 breeds of dogs in San Francisco
Project Homeless Connect
As SFPHC celebrates #50 Andre explains how important it is...
TMMC Doc Series
Episodic content produced for the Marine Mammal Center
The Future of Education
At the forefront of the education revolution.
Leading the way in autism diagnosis & testing
SCRAP DIY Education
SCRAP is the Bay Area’s first re-use material supply for...
Inspiring thoughts from Charles on the “R” wor...
Rescue to Release
A day in the life at the Marine Mammal Center.
Google Great Solution
Google is always looking to provide fresh ways to inspire ...
Google Partner Solutions
Sharing great ideas is the path to innovation at Google
Meet The Dealers
6 part series insider look at eBay Motors
Mini Cooper Strategy
brand strategy future of car culture
Transgender Law Center
transgender civil rights strategy and branding
SF Foodbank / Georgetown
Volunteering is rewarding on many levels. This is the stor...
Source For Change
revolutionizing the role of Indian women in business.
Hunters Point Family
Creating community in Bay View Hunters Point
What happens when tourism exploits your local resources?
CDI is creating opportunity and hope for students of all i...
Filmmaking and Social Impact Storytelling
We’re on a mission to help good causes tell their story through the art of film. At the core of our business is a mission to do good. We are passionate about and dedicated to social impact and helping great causes with their communications.
With a refined eye for cinematography and skill for cutting together motion picture sequences we turn creative concepts not only into content worth watching but ideas worth sharing.
We understand social media, seeding and other techniques for getting views for the content we produce. It leads to great strategic exposure, developing loyal enthusiasts and encouraging viewers to share the experience with others.
Curiosity leads to insights, and insights lead to new ideas. This is the path to develop unconventional approaches that inspire your audiences with meaningful, compelling and engaging stories.
We love to listen. Great creative comes from insights. Our experience lies in carefully and respectfully entering foreign environments around to globe and listening to the stories people have to tell. Documentary is in our DNA.
We are passionately curious, a talent that has led us to the powerful truths of organizations working to solve climate, education, poverty & human rights issues around the world. Our skill is packaging these truths into beautiful and engaging films that people want to share.
Storytelling With A Mission
We Are Truth Be Told
“We’re on a mission to help good causes tell their story through the art of film. We listen & learn to create insights and then craft individual stories to help causes make an impact. We inspire audiences to act and are working to make the world a better place. We have over ten years of creative direction, conducting ethnographic research, and creating documentary style films.”
Story of the founder
Growing up small changed my life. As a result of a defective pituitary gland I went through high school and half of college standing a little under four feet ten inches tall. I sat on pillows so I could drive my car. Needless to say athletics weren’t my strong suite; I tried out for soccer, tennis and ice hockey freshman year and didn’t make a cut. Instead I focused on community service and volunteering, and never looked back. I went to the Philippines with Operation Smile, built houses with Habitat for Humanity, taught Down Syndrome children with EPOCH and did retreats at inner city rehab centers with Bridges. The end result is that I’m a compassionate listener who genuinely wants to help others; ten years of creative and strategic experience at a few of the top advertising agencies in the world helps me do it effectively. Armed with professional film gear and a great team I’ve set off to tell social impact stories and change the world!
Films that make the world better
We are inspired by effective social impact and we believe that together we can change the world. Our mission is simple, help great causes tell cinematic stories. Our most recent films are being shown on Virgin America entertainment to raise awareness for ocean health for The Marine Mammal Center, our Alzheimer’s Disease documentary is raising awareness on PBS, and a short film on Family Planning is being used in the country of Malawi.
We have over ten years of experience conducting ethnographic research, bringing creative ideas to life and producing documentary style films. We are experts at writing scripts, developing screenplays, cinematography, producing and editing films and as you search around our site you’ll see we’ve done it for some wonderful clients.
Insights & Thoughs
Truth Be Told Blog
The non-profit world is reaching an inflection point. Over the past few months the non-profit model has been getting a lot of attention. The result has been overwhelmingly positive, but organization’s are being challenged to question the ways they can have the most positive long term effect while staying true to their values. It’s an […]
Making a video can be one of the most powerful ways you can increase your exposure. That being said, creating a video can be daunting and seemingly complex; so here are a few things to think about that make creating a film for your organization more approachable. Let’s start with the subtle difference between telling […]
We’ve learned a few things along the way and wanted to share our experience with creating stories that matter. Let’s start with the subtle difference between telling a compelling story vs. laying some b-roll over interview footage, a nuance often overlooked when creating a documentary video. First off, the medium of video can be tricky; […]
Four ideas for great storytelling from Michael Margolis, Nancy Duarte, Gareth Kay & Simon Sinek: As you begin to craft your story ask what action do I want my audience to take and what realization do they need to have in order to take that action? Employ the power of paradox. If you start with […]
Last week at SPIN Academy we gave a presentation on telling your story with video to fuel your cause. We’ve been paying close attention to best practices for nonprofit storytelling. Below is the deck that we presented. We covered storytelling strategy, targeting your primary audiences, producing a beautiful video and engineering your video to be […]
This weekend I drank the Cool Aid. As many of you know my wife Renée is studying to be a nutritionist so we figured we’d attend a seminar on eating a plant based diet. Filming a documentary of the event gave us access to all the speakers. Yes, they are a smart and funny bunch […]
1. The best way to connect with your audience (and make an impact) is to let people see, hear and feel your story through a real life experience. 2. Teach by making people feel. Sympathy and empathy are deep connectors and video is the most effective medium for eliciting feelings. 3. The likelihood of an […]
Caine’s Arcade is an amazing story about an imaginative boy who created an Arcade from cardboard in a back room of his Dad’s auto shop. The real story lies in @Nervan ‘s documentary style film that turned his after school creative escapade into a $133k scholarship fund. The film went viral and ended up in […]
This film “It’s Time” tells a moving story and employs powerful cinematic techniques to make an impact. Our mission is to not only create powerful films that incite action, but do so through a strategy that encourages the film to be shared. Our friends at ListenIn Pictures recently wrote down some helpful strategies for creating […]
Great post by Emma a thought also articulated by Steve Jobs; the notion that insights aren’t discovered, but rather they are intuited by understanding an audience and making a connection that has previously gone unnoticed. STOP DIGGING FOR INSIGHTS I am fed up with digging for consumer insights. More precisely, I am fed up with […]