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A Blog Post

Comcast Video On Demand

CLIENT:
Comcast

CHALLENGE:
While a brand strategist at Goodby Silverstein I was tasked with re-branding Comcast’s video on demand.

OUR SOLUTION:
With the proliferation of TV on the web we realized that television was more about instant gratification than ever. We conducted consumer research to understand the future of TV and used it to drive a creative campaign that put a spotlight on the benefits of the user controlling their media consumption.

RESULT:
A campaign designed to change the way people use their TV that highlights the features and benefits of Video on Demand.

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