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A Blog Post

Sagatiba

PROJECT:
Sagatiba, Brazil

CHALLENGE:
While at Butler Shine I was tasked with discovering the most effective way to launch a Brazilian Spirit in US markets.

OUR SOLUTION:

We conducted an ethnographic study across the US to develop consumer insight and use it to communicate the essence of Brazil.

RESULT:
Brand strategy with typologies, psycho-graphics and recommendations on how to develop the Sagatiba brand and integrate this Brazilian cachaca into US culture. [LINK]

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