Sagatiba
PROJECT:
Sagatiba, Brazil
CHALLENGE:
While at Butler Shine I was tasked with discovering the most effective way to launch a Brazilian Spirit in US markets.
OUR SOLUTION:
We conducted an ethnographic study across the US to develop consumer insight and use it to communicate the essence of Brazil.
RESULT:
Brand strategy with typologies, psycho-graphics and recommendations on how to develop the Sagatiba brand and integrate this Brazilian cachaca into US culture. [LINK]
