Exonerated

CLIENT:
Legal Team for ALAN CROTZER

CHALLENGE:
After 25 years in prison for a crime he did not commit, Alan Crotzer, was exonerated by DNA evidence. The challenge was to help him re-acclimate to the outside world during his first 30 days of freedom.  We were tasked with helping Alan get much needed media attention by creating images that would resonate with people around the world. It was important to get those image out there quickly, so the story would not lose momentum.

OUR SOLUTION:
Conduct an ethnography style shoot by living with Alan to provide a first hand encounter of his experience.

RESULT:
By creating powerful images and working closely with world wide press, we were able to give Alan the media attention he deserved. Because of this global awareness, Alan received generous donations including his first car, his first apartment and his first job. He is currently employed by the state of Florida’s Department of Corrections helping youth at risk and is working towards a college degree .


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