Columbia Sportswear, Mt. Hood, OR
While at Butler Shine I helped pitch and win the Columbia Sportswear business. The challenge was to uncover insights and perceptions of the Columbia brand that would lead to a branding and advertising campaign.
I spent four days on Mt. Hood talking with snowboarding, skiing and outdoor enthusiasts to understand their connection to and relationship with the outdoors.
The development of a marketing communications that focused on the Pioneers of the Greater Outdoors.