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A Blog Post

Columbia Sportswear

PROJECT:
Columbia Sportswear, Mt. Hood, OR

CHALLENGE:
While at Butler Shine I helped pitch and win the Columbia Sportswear business.  The challenge was to uncover insights and perceptions of the Columbia brand that would lead to a branding and advertising campaign.

THE SOLUTION:
I spent four days on Mt. Hood talking with snowboarding, skiing and outdoor enthusiasts to understand their connection to and relationship with the outdoors.

RESULT:
The development of a marketing communications that focused on the Pioneers of the Greater Outdoors.

WORK:
Dan Heaton – Off-Road Unicyclist
Tanker Surfers

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