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Hunters Point Family

PROJECT:
Hunters Point Family, San Francisco, CA

CHALLENGE:
As a lead strategist at Taproot I was tasked with re-branding Hunters Point Family.  This non-profit offers several programs that are restoring education, health and business to the Bay View community.  They were in need of a marketing strategy tying all of their core competencies to one cohesive brand.

THE SOLUTION:
We spent time in the Hunter’s Point community to learn how HPF could influence residents to change their behavior. We developed communications so HPF could most effectively reach the parents and children of its community and provide them with services that would enable them to break the cycle of poverty in San Francisco’s Bay View.

RESULT:
A re-brand with positioning and key messaging that enabled HPF to effectively communicate the benefits of their services to their primary audiences.



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