Interactive ads and gaming
Vivian Rosenthal in FastCompany, “GoldRun launched with H&M as its first client, creating a virtual extension of the Swedish fashion retailer’s 10 Manhattan locations. Users could download the GoldRun app for smartphones before visiting one of the stores. There, they could point their iPhones at the display windows and, in their viewfinder, see virtual representations of garments and dresses. If one woman, say, snapped a photo of a dress and then pointed the viewfinder at a nearby friend, she’d see her pal “trying on” the clothing. The app’s GPS sensors confirmed people’s locations and sent coupons for 10% off H&M purchases to anyone who snapped a photo.”
