Sharing great ideas is the path to innovation and at Google there is no exception.
CHALLENGE: We were tasked with creating a film that shows how effective partnerships inspire great work. The challenge was to help Google turn a business philosophy into a compelling story.
We wrote and directed a documentary style short film about an employee at Google who is both an engineer and ballroom dancer. Featuring Donovan was an opportunity to focus on an individual who’s personal story was a metaphor for the partnerships that inspire creativity at Google.
We achieved success by focusing the story on a single individual. This enabled us to make an emotional connection with the audience while at the same time personifying an idea that was more conceptual in nature. The film was used for online marketing and communications to attract new talent seeking a position requiring the technical expertise of an engineer and the communications savvy of business partner.