The Art of Meaningful Video Stories
Making a video can be one of the most powerful ways you can increase your exposure. That being said, creating a video can be daunting and seemingly complex; so here are a few things to think about that make creating a film for your organization more approachable. Let’s start with the subtle difference between telling [...]
The Art Of Turning An Interview & B-roll Into A Story
We’ve learned a few things along the way and wanted to share our experience with creating stories that matter. Let’s start with the subtle difference between telling a compelling story vs. laying some b-roll over interview footage, a nuance often overlooked when creating a documentary video. First off, the medium of video can be tricky; [...]
What is the best structure for telling your story?
Four ideas for great storytelling from Michael Margolis, Nancy Duarte, Gareth Kay & Simon Sinek: As you begin to craft your story ask what action do I want my audience to take and what realization do they need to have in order to take that action? Employ the power of paradox. If you start with [...]
SPIN Academy
Last week we gave a presentation on telling your story with video to fuel your cause. The presentation covered storytelling strategy, targeting your primary audiences, producing a beautiful video and engineering your video to be shared. We spoke with several non-profit and socially responsible organizations to advise them on creating videos that will make the [...]
The Art of Staging a Movement: What I Learned From How Farms2Forks Is Changing Our Idea Of Nutrition
This weekend I drank the Cool Aid. As many of you know my wife Renée is studying to be a nutritionist so we figured we’d attend a seminar on eating a plant based diet. Filming a documentary of the event gave us access to all the speakers. Yes, they are a smart and funny bunch [...]
Top 16 Ways Non-Profits Can Use Video To Impact Their Audeince
1. The best way to connect with your audience (and make an impact) is to let people see, hear and feel your story through a real life experience. 2. Teach by making people feel. Sympathy and empathy are deep connectors and video is the most effective medium for eliciting feelings. 3. The likelihood of an [...]
Hope For Best Buddies
Best Buddies Film DOCUMENTARY STYLE IMPACT FILM: We captured the essence of Best Buddies by focusing on the impact that the program has had on Charles, one of their most outspoken participants. SOLUTION: We collaborated with Best Buddies and a team at Swirl to create a film that highlights how Charles has been impacted by [...]
Caine’s Arcade Helps 8yr Old Raise $133k Scholarship
Caine’s Arcade is an amazing story about an imaginative boy who created an Arcade from cardboard in a back room of his Dad’s auto shop. The real story lies in @Nervan ‘s documentary style film that turned his after school creative escapade into a $133k scholarship fund. The film went viral and ended up in [...]
Creating a film that will incite action
This film “It’s Time” tells a moving story and employs powerful cinematic techniques to make an impact. Our mission is to not only create powerful films that incite action, but do so through a strategy that encourages the film to be shared. Our friends at ListenIn Pictures recently wrote down some helpful strategies for creating [...]
Stop Digging for Insights
Great post by Emma a thought also articulated by Steve Jobs; the notion that insights aren’t discovered, but rather they are intuited by understanding an audience and making a connection that has previously gone unnoticed. STOP DIGGING FOR INSIGHTS I am fed up with digging for consumer insights. More precisely, I am fed up with [...]
