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Lexar is a technology company who develops back-up and storage technology in the consumer computer sector. CHALLENGE: Lexar needed a story to explain how their product provides a unique solution in a category that can be complicated and confusing. ¬†They needed to understand how their consumer thinks, a strategy for communicating rational and emotional benefits […]


Challenge: d.light design is an international consumer products company that delivers affordable but high quality solutions to people without access to reliable electricity. Their mission is to enable households without reliable electricity to attain the same quality of life as those with electricity. They will begin by replacing every kerosene lantern with clean, safe and […]