KEN FISHER

Experience: Ken engineered Truth Be Told to be the intersection of insight and art; his recipe for telling great stories.  He has cultivated his passion for filmmaking, consumer insights and doing good. Over the past 7 years he has refined his talents as a brand strategist working on a variety of award winning, global campaigns. These experiences have enabled him to grow his expertise at the craft of communications and documentary film. He is driven by curiosity and has honed his interests to create stories with meaning and impact.

His talents are centered around telling meaningful and compelling stories and he has done so for clients like MINI Cooper, Google, Comcast, Adidas and Lucas Arts. He has been recognized for his consumer insights, brand strategy and filmmaking. Working creative shops like TBWA/Chiat/Day, Goodby, Silverstein, and Butler, Shine Ken has specialized in anthropological research, distilling the information he uncovers through ethnographic studies and creating insights that fuel brand communication. Traditional strategists hand this information off, but Ken has a more disruptive approach that takes these insights from cradle to grave to produce stories that drive at the essence of an issue, experience or brand.

Ken’s experiences in the art of story have naturally segued into documentary filmmaking. With a focus on the non-profit sector Ken has created a documentary for Habitat for Humanity and produced a feature on Alzheimer’s Disease.  A creative at heart Ken is also the founder of Crank, a sustainable design firm that engineers products from recycled innertubes. He graduated from the Georgetown School of Business and attended the Oxford Business program.

Responsibilities: Founder, Creative, Strategy, Writer/Story Development, Editor, Director, Interactive.