Truth Be Told

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Adopt A Family

**WINNER OF MOST MOVING SHORT DOCUMENTARY AT THE REEL IMPACT FILM FESTIVAL**
**OFFICIAL SELECTION AT THE REEL IMPACT FILM FESTIVAL**

FILM: Adopt A Family has serviced hundreds of residents in Marin who are either homeless or on the brink of being homeless. The impact is profound and the stories are life changing.

SOLUTION: We captured the gut wrenching and brutally revealing stories of some of the unluckiest individuals in one of the riches counties in the US. The film premiered at the annual AAF gala to show donors how their contributions make a difference. The series of stories will be released on social media to engage potential donors on an on-going basis throughout the rest of the year.

RESULT: We contributed to raising over $100k at the annual gala by making an emotional connection between donors and recipients. We created awareness and engaged a strategically targeted audience reaching over 10k on social media; boosting likes and engaging donors with on-going content marketing.

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