DOCUMENTARY STYLE IMPACT FILM: We captured the essence of Best Buddies by focusing on the impact that the program has had on Charles, one of their most outspoken participants.
SOLUTION: We collaborated with Best Buddies and a team at Swirl to create a film that highlights how Charles has been impacted by the Best Buddies program. We specifically focused on Charles’ nation wide effort to stop the use of the “R” word to describe individuals who are mentally challenged. Focusing on his efforts to champion this cause enabled us to show the greater mission to create hope for anyone who faces this kind of blatant discrimination.
RESULT: Charles is a charismatic man and this film has given him and the organization a voice to provide hope and inspiration for participants of the Best Buddies program. This film is an opportunity for him to express the vision of the Best Buddies organization and how they are making the world a better place.