Google is always looking to provide fresh ways to inspire great ideas.
CHALLENGE: To create a film that inspires great ideas and communicates the success of their employees.
We did research to understand how employees develop great ideas at Google. We then crafted a unique approach to evoke an emotional response. We focused on some of the most outrageous activities and eccentric behaviors of Google employees and developed a creative treatment to personify a great idea.
A funny yet emotionally jarring film that creates a connection to the culture of one of the most innovative companies in the world.