You Are Viewing
Tag Archives: non-profit
1. The best way to connect with your audience (and make an impact) is to let people see, hear and feel your story through a real life experience. 2. Teach by making people feel. Sympathy and empathy are deep connectors and video is the most effective medium for eliciting feelings. 3. The likelihood of an […]
Gray Area Foundation for the Arts (GAFFTA) is a San Francisco-based nonprofit dedicated to building social consciousness through digital culture. Guided by the principles of openness, collaboration, and resource sharing, our programs promote creativity at the intersection of art, design, sound, and technology. A conduit for multidisciplinary creative exchange, GAFFTA supports the creation and diffusion […]
PROJECT: Transgender Law Center, San Francisco, CA CHALLENGE: As the lead strategist for Taproot I was tasked with re-branding the Transgender Law center; a non-profit struggling to communicate it’s core competencies and differentiate its services. There were two challenges here – 1.To find a balance between the conservative values of the legal profession and the […]
PROJECT: Hunters Point Family, San Francisco, CA CHALLENGE: As a lead strategist at Taproot I was tasked with re-branding Hunters Point Family. This non-profit offers several programs that are restoring education, health and business to the Bay View community. They were in need of a marketing strategy tying all of their core competencies to one […]
After two intense days in Bagar, Rajasthan we are discovering how Source For Change is making great strides to help change the lives of woman in rural India. We have interviewed and filmed several women who tell an amazing story which explains their experience of a revolutionary new India.
For me, this Fast Company piece (and Bogusky’s response) are about a shift we’ve started to see in more than just the advertising industry. I’m going to go out on a limb here and say this gives me hope.
and really mean it? What if large corporations took a large portion of their advertising budget (say $20 million) and allocated it to doing good?