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Tag Archives: strategy

SPIN Academy

Last week at SPIN Academy we gave a presentation on telling your story with video to fuel your cause. We’ve been paying close attention to best practices for nonprofit storytelling. Below is the deck that we presented. We covered storytelling strategy, targeting your primary audiences, producing a beautiful video and engineering your video to be […]

Creating a film that will incite action

This film “It’s Time” tells a moving story and employs powerful cinematic techniques to make an impact. Our mission is to not only create powerful films that incite action, but do so through a strategy that encourages the film to be shared. Our friends at ListenIn Pictures recently wrote down some helpful strategies for creating […]


Some interesting thoughts by prettylittlehead about planning, insights and strategic thinking. “IInsight is a capacity to gain accurate and deep understanding of a person or thing. Insight, in other words, is what a good planner or creative – or hell, in a perfect world a good client or account manager – should have. The depth […]

Origin of Insight

“There’s a wonderful New Yorker article titled “The Eureka Hunt” (PDF). It’s the story of a firefighter named Wagner Dodge who survived an out-of-control fire in the Mann Gulch in Montana in 1949. Thirteen other smoke jumpers died in the fire, but Dodge was saved by a brilliant insight. Fleeing for his life, he suddenly stopped […]

Columbia Sportswear

PROJECT: Columbia Sportswear, Mt. Hood, OR CHALLENGE: While at Butler Shine I helped pitch and win the Columbia Sportswear business.  The challenge was to uncover insights and perceptions of the Columbia brand that would lead to a branding and advertising campaign. THE SOLUTION: I spent four days on Mt. Hood talking with snowboarding, skiing and […]

Viral Strategy is an oxymoron

Gareth posted a blog response to an adweek article about measuring viral success, something Faris calls idea multipliers. I like the article and the comments because they tear apart the old school model of