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Tag Archives: viral
1. The best way to connect with your audience (and make an impact) is to let people see, hear and feel your story through a real life experience. 2. Teach by making people feel. Sympathy and empathy are deep connectors and video is the most effective medium for eliciting feelings. 3. The likelihood of an […]
Lexar is a technology company who develops back-up and storage technology in the consumer computer sector. CHALLENGE: Lexar needed a story to explain how their product provides a unique solution in a category that can be complicated and confusing. They needed to understand how their consumer thinks, a strategy for communicating rational and emotional benefits […]
This is a cool case study that explains the details of how Coke developed this viral campaign – talk about corporate transparency!